NPD October 2008

NPD sales data for October is as follows:

Hardware Sales

(Note: October was tracked as a 4 week month, whereas September was tracked as a 5 week month. All % calculations are adjusted to account for weekly sales, not monthly totals.)

Wii: 803k
360: 371k
PS3: 190k
PS2: 136k
NDS: 491k
PSP: 193k

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Software Sales

  1. Fable II (360) – 790k
  2. Wii Fit (Wii) – 487k
  3. Fallout 3 (360) – 375k
  4. Mario Kart (Wii) – 290k
  5. Wii Play (Wii) – 282k
  6. Saints Row 2 (360) – 270k
  7. SOCOM: U.S. Navy Seals Confrontation (PS3) – 231k
  8. Little Big Planet (PS3) – 215k
  9. NBA 2K9 (360) – 202k
  10. Dead Space (360) – 193k
  11. Guitar Hero: World Tour (360)
  12. Guitar Hero: World Tour (Wii)
  13. Kirby Super Star Ultra (NDS)
  14. Fallout 3 (PS3)
  15. Dead Space (PS3)
  16. Rock Band 2 (PS3)
  17. NBA 2K9 (PS3)
  18. Far Cry 2 (360)
  19. FIFA 09 (360)
  20. Guitar Hero: World Tour (PS3)

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Bullet Points

  • Wii had a tremendous month. Supply was higher than at any other point this calendar year, and by the looks of things, things will be even better next month.
  • 360 had a sizable weekly sales increase increase over September, which is surprising because the system saw a price cut last month. Rarely does demand continue to increase throughout the second month of a price drop. Signs point to Microsoft having an excellent holiday season.
  • As expected, PS3, PS2 and PSP sales were essentially flat month over month.

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Analysis

Nintendo (again) had a stellar month in October – Wii outsold 360 and PS3 combined, and DS enjoyed a sizable advantage over PSP. Even though this success has become commonplace over the past couple of years, it’s important to realize how impressive this dominance continues to be. 800k consoles sold in a non holiday month is unheard of, and there a number of indications that stock in November will far outpace October. Look for an absolutely monster number for Wii this month.

It’s hard to be excited about any of Sony’s platforms at this point (from a sales perspective, of course). PS3 saw minimal growth over September, and though Little Big Planet had a solid debut, it didn’t push additional hardware, and Motorstorm 2 and Resistance 2 will fare no better in November. To predict November totals, a general rule of thumb is to multiply October sales by 2. With that in mind, Sony might have a hard time eclipsing their November 2007 total (466k).

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PS2’s continually solid sales remain impressive, but the console is hardly a driving force in the industry’s direction, though it is no doubt providing Sony a counterbalance for PS3’s struggles.  Similarly, PSP continues to put up solid numbers, but it has such a small presence in the software realm as to render the platform practically irrelevant.

I am very impressed with the growth that 360 saw from September to October, especially in light of the price drop that the console saw in early September. Generally, software sales after a price drop are front loaded, and rarely is there growth between the 1st and 2nd months after the cut. Part of 360’s success no doubt had to do with the impressive October lineup (Fable II, Fallout 3, Saints Row 2, etc), but the 199 minimum price point was no doubt as influential, if not more.

The video game industry is inherently price driven (as is the consumer electronics industry in general), and Microsoft is attracting a new segment of the market with the sub-200 dollar price point. This will be even more apparent in the next couple of months, and with the 360 so closely competing with the PS3 in terms of mindshare, Microsoft’s success will no doubt mean more struggles for Sony.

As always, thanks to NPD and the community at NeoGAF.

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4 Responses to “NPD October 2008”


  1. 1 Dave November 14, 2008 at 9:59 am

    With this economy, there’s no way parents will opt for a ps3 over a much cheaper 360 for Christmas/Hanukkah.

    It’s good to see Little Big Planet have decent sales.

  2. 2 Geoff November 14, 2008 at 11:40 am

    Agreed. 360 is riding some very solid momentum, and Gears 2 in November will definitely do some great numbers (2 million sold already, according to MSFT).

  3. 3 The Rail Splitter November 18, 2008 at 11:35 am

    The Wii has proved you don’t need software to move a system. Microsoft could have no new games in November/December and still crush the PS3. Gears 2 is just icing on the cake.

    Even with the PS3’s poor sales, I have no real regrets about my purchase. The fact is that disregarding sales, it is a great time to be a gamer with games and systems appealing to almost every market group.

  4. 4 Geoff November 18, 2008 at 1:19 pm

    I don’t know if I agree (about Wii). I’d say that software is the biggest factor of Wii’s success – moreso than 360 and PS3. Of course, it’s software like Wii Sports and Wii Fit, but there has been more software sold for Wii than 360 in 2008.

    I’m glad you’re enjoying the PS3, I’m still planning on picking one up at some point. Overall, though, this Fall has really cemented my opinion that 360 has a more varied software ecosystem than PS3. LittleBigPlanet sounds great (although the buzz is that Sony is f’ing it up), but games like Fable 2, Left4Dead, and Gears are far more compelling to me than stuff like Resistance and Killzone. I’m sure those games will be solid, but Microsoft just has more exclusives that appeal to what I’m looking for in games these days.


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